Are you a real estate investor in NEED of cash (aka private money) for your deals?

What if you were able to make a few small changes in how you communicate your private money lending program that instantly doubled or even tripled conversion?

Wouldn’t that be incredible?

Heck yeah it would!

Well, I’m about to tell you – what took me years to learn through trial and error and countless hours of study in sales, marketing, psychology, persuasion, communication – 3 word-for-word “private money getting” power persuasion phrases … phrases that immediately disarm your prospect, gather needed information, and put you in the most powerful negotiating position possible: the reluctant role.

While these power persuasion phrases may sound simple, do not mistake associating simplicity with little value.

Remember as Albert Einstein said, “Everything should be made as simple as possible, but not simpler.”

Or as Leonardo Da Vinci put it, “Simplicity is the ultimate sophistication.”

Put these simple private money lending power persuasion phrases to work for you … and start getting the private money, the cash you need for your deals.

3 Private Money Lending Power Persuasion Phrases

Watch the video below …

(if reading in email subscription, click here to watch the video)

That was a small clip from my private money getting presentation I did recently at Josh Brown and Lou Castillo’s event. I’ll be releasing more private money videos soon … so stay tuned!

Put your questions, comments, and feedback in the comment area … and let me know how I can help.

Happy Private Money Getting,

~ Patrick Riddle

… aka P-Rid

P.S. If you haven’t already grabbed your free private money lending PowerPoint presentation and speaking script. You should probably go ahead and do that. All you gotta do is click here to grab it.

P.S.S. Want more great private money and real estate investing videos? Click Here and Subscribe NOW!

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Just a few months ago, Tim Ryan was … in his own words … “spinning his wheels” trying to qualify to buy a single family house. He thought that was all he could afford.

Tim heard about a contest that Trevor Mauch and I were having when we launched our Private Money Blueprint system and submitted his entry. Tim was one of the lucky students picked (he had ZERO private money getting experience) and won a copy of our complete Private Money Blueprint system (w/ tools, scripts, action plans, templates, marketing, forms, etc.).

Check out the email below that Tim just sent us updating Trevor and I on his progress.  This is exactly why I love teaching!

Now, if that isn’t motivating … I don’t know what is!

A regular guy, just a few months ago, was trying to get financing through a bank to buy a single family house … one measily old single family house. He got a copy of our Private Money Blueprint system and applied it (key word here … applied it) and now owns a 16 unit aparment deal, 3 duplexes, a net monthly cashflow of $2,000, and is working on a 168 unit multifamily deal in Texas … all WITHOUT any of his own money!

Isn’t that awesome? Isn’t that inspiring? Isn’t that motivating?

Well, it should be … because that could just as easily be you.

This is pretty cool … check out Tim’s video entry he did for our contest back in May …

You see, like I said … just a regular guy … who needed a solution for financing his deals.

Everybody knows that NOW is the time to buy. Everybody knows that it’s easy to find great deals. BUT, here’s what everybody doesn’t know … getting private money to finance your deals is a heck of lot easier than you think.

Want the same templates, tools, action plans, and guidance Tim got from us?

Click here … it could change your life like it did his …

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Welcome … to Part 4 of the “How to Become a CIA” creative real estate investing series … 37 Must Know Tips to Getting Private Money Easily …

(if you’re new to the series, you may want to start with the introduction)

This week, I’m gonna teach you how to easily get private money for your real estate deals.

Maybe you’re not sure if private money is really right for you … if that’s the case, answer the following questions …

“Have you ever lost an incredible deal because you didn’t have cash to close it?”

“Are you scared to even make an offer for fear that it will get accepted?”

“Want to do short sales or REOs … but don’t have the financing lined up to do so?”

“Do you agree that now is the time to buy but have no means to close deals today?”

If you can relate to any of the above problems, private money just may be the solution you’ve been looking for. Before we get to the meat of today’s lesson though … the 37 must know tips to getting private money easily … let’s make sure we’re all on the same page …

What is Private Money?

It’s very simple … private money is cash (investment funds) from an individual that they lend to you, the real estate investor, as an investment rather than investing traditionally through stocks, bonds, CDs, or mutual funds.

That’s it!

Soooo, any individual that you know and every individual that you meet from now to eternity are potential private money lenders. Rather than investing traditionally, they invest through your private lending program.

Why Would Someone Lend Private Money?

Tons of people have suffered massive losses in the stock market and are sick and tired of their meager returns in CDs, mutual funds, and bonds. There is a tremendous need for a good place to put investment capital these days.

That’s where your private lending program comes in …

Real estate can be purchased today at rock bottom prices. And when you have private money (aka CASH) to go make offers and close great deals, you can create a win-win-win for all parties related to each transaction. The seller gets a fast cash offer, the private money lender makes a good return, and you make all the profit in the deal.

… and without further ado …

37 Must Know Tips to Getting Private Money Easily

Here we go guys and gals … get ready for some heat!

I had to cut this week’s video into two parts … YouTube only allows videos that are less than 10 minutes, and I couldn’t figure out a way to deliver all of this content in that time frame … so there are two videos for your viewing pleasure below …

Check ‘em out!

So what do you think so far? Pretty good stuff ehhhhh?

… alright and now for your private money tips 13 to 37 …

The time has come for me to roll the ball back in your court … time for you to TAKE MASSIVE ACTION … (see below)

“How to Become a CIA” Action List

1. Download your free copy of my “How to Recruit Private Money Millions” eBook and private lender PowerPoint.

This is the same presentation that I’ve used to get millions in private money … it’s fully customizable and ready for use whenever you are …

2. Set the deadline for your first (or your next) private money formal appointment. Write it down right now!

I suggest the deadline be no more than 14 days from now … I’ve given you the information … I’ve given you the tools … what are you waiting for?

3. Many of you know about my Private Money Blueprint home study course … the step by step system that myself and Trevor Mauch designed to help walk people through the steps to getting massive amounts of private money … well, for those of you that want to take the easy way to private money millions … click here to learn more about our private money getting system …

It’s definitely not for everybody … but it’s worked out great for many of our students across that country that no longer have financing worries … also, we’ve even set things up so that you can get a fully search engine optimized, customizable, private money lead generation website …

Wouldn’t it be awesome to have private money leads flowing right to your inbox?

Click here to learn more

4. And last but not least … Comment below with your questions, thoughts, and tips!

Hope y’all enjoyed the 37 must know private money tips and resources …

Here are the links to the rest of the series . . .

Intro | Part 1 | Part 2 | Part 3 | Part 5 | Part 6 | Part 7

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As you guys probably already know, I recently launched my Private Money Blueprint home study course with Trevor Mauch. I wanted to provide you with a quick review of the product. I guess you could say this review is “slightly biased” being that I wrote the course and am providing this review. BUT, it’s not really biased at all because all I’m doing is providing you with the facts . . . no hype here.

Anyway, although it was a tremendous amount of work putting it together, we’re happy that we did it. It’s kind of crazy how quickly we sold out of courses, but that just goes to show how in demand private money is these days and how every intelligent investor knows they need it.

Now more than ever, in today’s tumultuous market, real estate investors NEED private money to close deals. After talking to hundreds of investors all over the country the last few weeks, it’s obvious . . . deals are everywhere . . . the only roadblock hindering most investors is a lack of financing.

And it’s really too bad . . . because it doesn’t have to be that way. Having cash to close deals isn’t a problem for any real estate investor that knows the secrets of getting private money. Those secrets are exactly what we cover step by step in depth in the course.

The Private Money Blueprint Home Study Course Unveiled

Here’s a quick video those shows what’s included . . .

As you can see, the course is quite substantial and covers every step, every detail, every question, every concern you may have to getting private money.

We’ve even put it all online for you on our Private Money Blueprint Membership website. Check out the video below to get an “insider’s look” behind the curtain . . .

If you have any questions about the home study course, feel free to email me at patrick [at] mustknowinvesting [dot] com. Also, if you want to be on the list to get notified if we release more copies of the course, Click Here!

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Got an email from one of our readers . . . Dave . . . who is just getting started getting private money. He brought up a great question . . . he wanted to know the best way to introduce his investment program to warm prospects. Check his email out below:

________________________________

Patrick,

Hey! Hope all is going well . . . You’re beginning to resemble those gurus out there. (c’mon Dave . . . I’m just a regular guy remember : )

I had a question about initial introduction of the investment opportunity to the prospect. Do you prefer email or phone call? I’ve started to contact prospects and have received little response via email. (please note each email is sent individually to tailor toward each person, establish rapport, and reference our last pt of contact). These are not cold contacts, but individuals I already know.

Any advice? Thanks buddy.

-Dave

________________________________

Shot a quick video for you Dave . . . check it out below . . .

Send us your creative real estate investing questions . . . we’re here to help!

Get our creative real estate investing videos sent right to your inbox, subscribe to my youtube channel.

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This is something that every real estate investor faces when getting started . . .

“How do I get around a lack of credibility when talking to sellers if I’ve never purchased an investment property? What do I say when someone asks me about my experience . . . or lack thereof? How should I go about getting private money to finance my deals without a proven track record? HELP!!!!”

Ok . . . calm down . . . every real estate investor has gotten past these seeming roadblocks to success. Keyword in the last sentence “seeming.” The lack of experience and credibility factor is much more of a mental obstacle than anything. But let’s break down the common areas where your lack of experience and credibility may be questioned and give you a structure to over this objection.

How to Get Around Lack of Experience and Credibility with . . .

Sellers

When you get the question, “How long have you been doing this?” or something similar that questions your ability to purchase their property . . . say . . .

“Good question. I’m newer to real estate investing and have a mentor who has been in the business for many years. I’ve always been the type of person that values experience . . . I guess just like you . . . I’m not sure if we would be interested in your house or not though . . . not sure if it would qualify for our program. ” Then, start asking them questions again.

You’ve accomplished a few things here. You’ve acknowledged that the seller asked you a “good” question (makes them feel important), you’ve leveraged someone else’s experience (you can use me as your mentor, I’ll be happy to answer any questions you have . . . send your questions here), you’ve said that you’re just like them, and you’ve put yourself in the reluctant role,  which is always where you want to be, by telling them their house may not qualify for purchase . . .

You could also change “I’m newer to real estate investing” to “The company that I work with is newer . . .” so that you take yourself out of the decision making role. This is a powerful negotiating strategy!

As soon as you answer their question, get back to what’s important . . . which is asking THEM questions. Here’s a list of questions you should be asking sellers.

Lenders

Let’s talk about how to deal with this obstacle when working with private money lenders and hard money lenders.

First off, realize that when dealing with these potential lenders, it should always be about the deal . . . not you personally. Soooo, when your experience gets questioned, let them know that you’re a newer investor and have a mentor that’s been in the business for many years. Once you’ve educated them on your business model (hard money lenders already know all about it), present deals that match their comfort level.

Hard money lenders may ask you about your experience level, but they lend money because you’re buying property far below value . . . not because you’ve been in the business of buying houses for 10 years and have a 750 credit score. Just make sure to find out how their lending program works . . . what types of properties, price range, areas, what they require to consider a loan (appraisal, title report, inspection, loan to value, etc.). Make sure to provide them everything they ask for when presenting a deal.

With private money prospects, just focus on the fact that you’re buying property at a very low loan to value and that they’re lending based on it being a great deal.  Once you explain your busniess model, how they fit as an investor in the process, and have asked them questions about their needs and goals . . . present deals to them that match the information you elicit.

Also, the more you follow up with these prospects over time and present deals to them, the more credibility and rapport you will establish with them.

For more info on the whole process of getting private money, read How to Get Private Money Lenders Beating Down Your Door.

Yourself

Yes, we need to get you past your own mental roadblocks as well. Remember, everyone starts at ground zero, and there are tons of real estate investors all across the country that have overcome the “lack of experience and credibility” obstacle to go on to build massive fortunes in real estate. Therefore, You Can Too!

There are both motivated sellers and willing lenders out there right now that need your help . . . regardless of where you are today.

Get out there, take action, and before you know it, you’ll have experience and credibility. But until then, leverage your mentor’s when you need it. I’m here for you . . . let me know how I can help.

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In a previous article, I discussed the . . .

3 Types of People Most Likely to Invest with You

1) People that know and trust you

These are your long term relationships . . . friends, family, etc.

2) People that know a good deal when they see one

Could be anyone whose profession is related to the real estate industry . . . real estate agents, mortgage brokers, home inspectors, appraisers, etc.

3) People that know people who have given you private money

This one is pretty simple . . . referrals. This is your best source once you get people in your program that have benefited from being a private lender.

For more info, read the full article, 3 Types of People Most Likely to Invest with You.

And now for the . . .

4th Type of Person Most Likely to Give You Private Money

When I started combing through my list of private lenders that I’ve cultivated over the years, I started to see another pattern. Another type of individual that’s a good prospect for becoming a private lender.

4) People that are self employed or own businesses

. . . and you know what, it makes perfect sense!

Many of my private lenders are in commission based jobs where they get paid based on results or own businesses themselves.

These people are not afraid to take risks, don’t rely on other people to do everything for them (like making investment decisions), and are actively on the look out for that next opportunity.

And best of all, these are typically the kind of people that are at all the networking events around town. People that know that the harder they work, the bigger network they create, the more opportunities that they take advantage of . . . the faster they are going to achieve their dreams and be where they want to be.

And you, by providing great investment opportunities, can help them do just that!

Now it’s time to take action! Join a couple local clubs, assocations, groups and start networking your way to private money success!

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Financing, Financing, Financing! That seems to be the MAJOR sticking point for real estate investors these days.

If you’re one of our regular readers, you know that we teach a great deal on how to get private money. But, I still get tons of comments from investors like . . .

= > I don’t want to ask people I know for private money . . . where should I start?

= > The people that I know with money aren’t interested in lending right now . . .

= > How can I get private money without experience as an investor and a proven track record?

= > Everyone I talk to is holding on to their cash right now. Are there really people out there lending private money in today’s market?

. . . and the list goes on and on. If you look closely at these comments, all they really are is excuses.

More often than not, most people just want something for nothing. They want the easy way out. They want to reap the harvest and have private lenders beating down their door but aren’t willing to till the soil, plant the seeds, and nourish them into full bloom . . . which is what it takes to get private money lenders for real estate deals!

The farmer doesn’t demand a crop from his field whenever he feels like it. He doesn’t plant his seeds in the fall. Neither does he plant his seeds in the spring and go on vacation for the rest of the year.

A farmer knows that to have a bountiful harvest, he must till the soil, plant seeds, and tend to his crop. He knows there is a specific order that must be followed and that even when he “does everything right,” he is still not guaranteed a harvest. He must work hard, work smart, be flexible, and learn from everything he experiences day by day.

4 Step Process to Harvest All the Private Money You Need for Your Deals

Step 1 – Till the Soil

There are two things that every person that you know and every person you come in contact with should know . . . you are a real estate investor and you have investment opportunities available.

But that’s it at this stage in the process. You’re not explaining the details of your investment program, how the investment is secured, what rate you are paying, how it’s all structured, etc.

Your job when “tilling the soil” is to simply pique interest with anyone and everyone. And you do this by using what we call the “Half Minute Private Money Hook” (aka elevator pitch).

Basically, you want to tell your prospect what you do so that a second grader could understand, target pain points (like losing money in the stock market or meager returns from CDs, bonds, mutual funds), give them your biggest benefit, and get a “yes”. To learn the exact script for the “Half Minute Private Money Hook” Click Here (it’s covered in one of the training videos).

Using this technique, when you come across a good prospect for private lending, they’ll start asking you detail questions about your program. That’s when you know you’ve done your job “tilling the soil”. Now that interest has been piqued and your prospect wants to know more, go for the formal appointment.

Here’s another quick tip for ya …

Do not disqualify anyone as a potential private money lender. That’s one of the most costly mistakes you can make when getting started. You don’t care if someone has the wherewithal to invest or if they’re currently interested in becoming a private lender.

Alrighty then … on to …

Step 2 – Plant Seeds

When you have a formal sit down appointment with a private money prospect and they leave the appointment with a FULL understanding for exactly how your program works and where they fit in the process, you have successful planted a seed. Nice work!

You want to continuously set appointments for practice, you want them for feedback, and want one more person out in the world to know the ins and outs of your program. If someone you meet with never invests with you in a million years, that’s fine! Who knows who they’ll tell about your investment program. When the topic of real estate investing comes up, chances are, they’ll want to contribute to the conversation. That’s when the word about your investment opportunities starts to spread.

If you use the free private lender PowerPoint presentation that we provide, you will find out a ton of good information from your prospects about their needs and goals. There are specific questions built into the presentation so that you will know exactly how to match the right prospect with the right deal going forward.

From here, you want to . . .

Step 3 – Nourish Your Field

You’ve probably heard before that . . . The Fortune is in the Follow Up!

Well, that’s the whole truth and nothin’ but the truth when getting private money. You want to create a list of people that you’ve planted a seed with (meaning you’ve formally presented to them and they understand your investment program), so that every time you have a deal that needs funding, you can just go down the list calling every private lender prospect that could be a match.

And you follow up with these prospects until they “buy or die.” Until they tell you to get lost and quit calling them or until they write you a check to fund a deal. The more contacts that you have with each individual, the more you build trust, credibility, and your chances that they’ll become a private lender.

You’re nourishing your field by following up continually and setting yourself up for a copious harvest!

Step 4 – Harvest the Crop

You make the call saying, “Hey Bill, thought of you when another great investment opportunity came up and . . . not sure if it would be right for you but thought I would at least call and tell you about it . . . you see, we’ve got a great opportunity for the right person. It’s not going to last long though because I’m going to have a private lender committed to funding it by Friday. Is this something you might be interested in?”

And low and behold, the private lender prospect says, “YES.” You’ve successfully tilled the soil, planted the seed, and nourished your field until harvest.

Now, get back out there and start all over again . . . you’re on your way to having private lender beating down your door! Keep up the good work!

Recommended Private Money Getting Resource

Want more free private money training? Click here NOW to access my case study vault which contains free videos of people all over the country making a fortune getting private money lenders for real estate deals.

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Are you one of those non believers that think that you have to have a bunch of cash or credit to get into real estate investing?

Well, if that’s the case, here’s a real world real estate investing case study of one of Wil Christenson’s latest and greatest deals. He specializes in creative deal structuring . . . buying property subject to and creating seller financing to pay sellers for their equity. Wil structured this deal so that the seller took back 100% of the financing so all he had to pay was his closing costs (some attorney fees, title search, deed stamps, etc) which amounted to a whopping $1,800 bucks! That’s it!

And the property was in good shape! Can’t get much better than that . . . all it needs is a little cosmetic work. I decided to shoot a video to highlight exactly how the deal went down.

Here’s a few things you’ll learn in the video:

= > How in the heck he found the deal

= > 2 BIG hints when the lead came in that screamed “This Could Be A Great Deal!”

= > Key questions Wil asked to unlock the seller financing potential

= > How he used “The Truth About Taxes” to compel her to finance the deal (and how you can too)

= > The magic question that explodes your wealth when you know how to hold your mouth right

= > How every payment is in essence going in his back pocket

= > and MUCH MORE!

Watch the video now!

Want us to publish an article about one of your creative real estate deals? Shoot us the details through our Contact Us Page. Write “Deal Case Study” in the subject line and we’ll get back to you soon . . .

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I get more questions about financing deals in today’s market than anything else. And specifically about getting private money . . .

Here are a some of the private money questions that I’ve received lately:

“Can you show me some of the paperwork from a sample loan?”

“If you have collateralized a property with an investor and you sell it, do you have to pay off the investor at that point? Can you hold the funds for a certain time period to try to get more property to assign as collateral?”

“Can you suggest where to find some legit private money lenders? The ones I’ve contacted wanted $250.00 non refundable just to present the project with no guarantee of getting the funds . . .”

“What do you advise are the best avenues to solicit private money?”

“Can I use your information to apply to investors that I need to invest in apartment buildings with me?”

All of these questions and MUCH more have been answered through the free getting private money resources that we have provided here on the blog.

Check out the video below to find out more . . .

This video clip is only a small segment of our 2 1/2 hour Creative Real Estate Solutions in Today’s Market Video Series. To get the entire video series, Click Here.

Also, check out the article on the 8 do’s and don’ts when seeking private money to borrow.

As always, I’m here to help. If you have any questions, Ask the Expert.

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