Are You Using Bandit Signs to Generate Motivated Seller Leads?

Bandit signs could be a great way to get your phone ringing off the hook with motivated sellers. It was for me when I got started investing in real estate.

My mentor taught me early on that one of the most important parts of being a real estate investor was to get sellers contacting you to sell you their property.

So, I knew the next step was to put together a marketing plan.

Here’s what it looked like:

1) Get business cards made

2) Join local real estate investment association

3) Place “We Buy Houses” ad in local newspaper

4) Buy “We Buy Houses” bandit signs

5) Knock on doors of people facing foreclosure

We thought bandit signs were a good choice because they were relatively inexpensive and there didn’t seem to be too many other investors using them.

With my students, I typically recommend at least testing bandit signs when getting started. The barrier to entry is pretty low, like I just mentioned, and with any form of marketing, it’s all about testing. Even if there are tons of investors using them in your area, you may still want to test them.

I thought I would share some examples of bandit signs and tell you my thoughts on them . . .

Bandit Signs for Real Estate Investing

This is a pretty standard “We Buy Houses” bandit sign. Notice that they used a local phone number. We tested both a local and toll free number and found that the local number pulled a better response rate.

Here’s an example of one that’s geared towards buying the property subject to and uses a toll free number. As you will see in a moment, we have used the same yellow background with black text on our signs.

This bandit sign is interesting because it uses a vanity phone number, (888) ISoldKwik, and it has the same name as the domain . . . which is good for branding.

This makes their contact information much easier to remember thus increasing the likelihood that someone will call it. Remember though, with every marketing method, you must test your results to find out pulls the best response rate.

Instead of going with the “We Buy Houses” slogan, this bandit sign is targeted directly to people facing foreclosure. Some people that are in foreclosure may be more likely to call a “Stop Foreclosure” sign than a “We Buy Houses” sign. This could be a good way to differentiate yourself in your market if there are a lot of other investors using “We Buy Houses” Signs.

And here’s a picture of one of our bandit signs. (sorry the picture is a little blurry)

Ours is the one on top. You can see we used the standard “We Buy Houses” slogan, yellow background with black text, and employed our own local vanity # (345-SELL) and domain (http://www.345SELL.com).

Related posts:

1. How to Get FREE Motivated Seller Leads : We Buy Houses Craigslist Ad I have a free professional “We Buy Houses” Craigslist...
2. What Comes First … Finding a Deal or Funding for a Deal? I get this question from students all the time …...

Tags: bandit sign, bandit signs, bandit signs for real estate investors, Marketing, real estate investing bandit signs, real estate investor marketing, real estate marketing

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